Email Marketing Solutions: Not all are created equal
In today's world where just about everyone is always on-the-go, email marketing offers a great and convenient way to stay in touch with your target audience. But you're likely always on-the-go, too – especially since you're, you know, running your own business.
So wouldn't it be nice if your email solution provider offered all kinds of valuable features to make email marketing work for you, versus the other way around?
Learning Series: Small Business Email Marketing #101
At the very least, an email marketing platform should provide a way to manage your email lists, create email messages, schedule various release dates and times and track outcomes. While that may all sound straightforward enough, how well these features work can vary tremendously from platform to platform. Before signing on, it's also super important to determine the level and quality of customer service and technical support you'll be receiving when you hit a bump and need a helping hand.
To minimize headaches and maximize results, here are a few things to be sure to look for in a quality email provider...
Why should you care?
Because email marketing is such a prominent component of any successful marketing campaign today, there will be a lot of providers competing for your business. Don't get lost in all the noise. Your time is important and so are your customers. The right email solution will respect both by offering you a platform that's as easy as possible to use and including robust features that ensure that you'll engage your customers.
...that Emma has a team of experts ready and willing to help you export current email lists, prepare compelling email designs, and productively launch your campaign? Founded in 2003, Emma has helped over 45,000 small businesses just like yours create awesome email campaigns. Plans are based on the size of your email list and can start as low as $45 per month.
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Other Small Business Learning Topics:
Email Marketing | Email Features | Email Personalization | Email Integration | Email Best Practices