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Think BIG, Sound BIG: Act as if...

Just starting your business? Maybe you're even experiencing some steady revenue growth. You have yourself, one or two - maybe even a handful of employees: yourself as the CEO, a sales person, a marketing person, and a customer service specialist.

You want to get bigger, but where do you begin?

Learning Series: Small Business Communication

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Act As If...

Having a virtual phone system will make a big impression on a small budget. The power of customization, automation, music, and more tells your customers that you have what it takes to take care of what they want. It's all about the features and the benefits:

  • Greet BIG | Personalize your telephone greeting. First impressions make lasting impressions. If not in your own voice, access a professional Voice Studio for a nominal fee to create the ideal greeting in any one or multiple different languages. Make your greeting ideally suited to you, your business, and your brand. It doesn't have to be generic, and you don't have to pay a lot to make it special.
  • BIG Reach | Leverage extension options to convey specific functional areas: dial '1' for sales, '2' for customer service, '3' for CEO, etc. Providing callers the option to connect directly to someone who can help them versus wade through a series of being put on hold and transferred, makes for happy callers.
  • Screen BIG | In business, time is money. When you or your employees answer a call, make sure it's the right call, at the right time, and for the right reason. A virtual phone system provides three options when that line rings: answer the call, send the call to voicemail, and hear the caller's phone number. You can also choose to hear the caller's name before deciding to pick up. Use your time wisely.
  • BIG Flexibility | Today's successful business responds quickly to market demand. If you have to enhance or expand your phone system to take advantage of an opportunity, you want to have that flexibility along with 24x7 technical support if you have questions. Your customers don't want to settle for less and neither do you.
  • Be BIG | Company growth is directly correlated to access. Access for you in reaching who you need to talk to from wherever you are, and access for your customers and related stakeholders when they need to talk to you regardless of where you are. A toll-free number conveys big reach. A vanity number conveys big brand. A local number conveys big commitment to your local community. Whatever you choose, paste your phone number everywhere. There is a direct correlation between access and increased conversions from prospective customers to paying customers.

You want to be big? Act as if.

A virtual phone system will help you to project a big image on a small budget. Start out with a pay-as-you-grow option and ramp up to a guaranteed volume of minutes per month when ready. Add more numbers and quadruple minutes when in the high growth stage, and then add even more numbers, minutes, and unlimited professional voice greetings when your business becomes a high roller!

Why should you care?

It's a scientific fact that "where energy goes, results flow." When you want to be the part, you simply need to act the part. In business, this includes having a communication platform in place that makes it easy for everyone to connect all of the time. It's about focusing your energy on growing your business, not chasing after leads long after they've gone cold. It's about making decisions when they need to be made, not the next hour or next day simply because you were on the road. Simply put - it's about staying connected.

Did you know?

...that Grasshopper offers a more competitively priced and flexible business phone solution than any landline carrier? It's true. A traditional phone company will also typically require a 1 or 2-year contract where Grasshopper plans run from month-to-month. Watch out for "voice" plans that leverage the Internet too. They're designed for personal, not professional, communications and lack robust features such as toll-free numbers, professional greetings, and multiple extensions. Grasshopper was designed for entrepreneurs, by entrepreneurs."

Learn More: Page 1 | 2 | 3 | 4 | 5 • • • Go to Top of Page

Other Small Business Learning Topics:
Stay Connected | Going Virtual | Go Where Your Business Grows | Think BIG, Sound BIG | It's a Numbers Game

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Note: This information has been compiled by the Knowledge Institute for Small Business Development (KISBD) for educational purposes only in order to convey a general overview of the options and related services available to small businesses in the subject areas introduced. Content is provided on an "as is" basis and is not intended to be an exhaustive representation, nor does it provide advice or create a customer relationship between KISBD and its sponsors,, its affiliates and any other organization named herein, and any reader.

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