Free Small Business Help and Resources

Discover Free Small Business Help in Alabama
Bookstore

Strategic Management Learning System

The key to marketing success - Focus, Focus, Focus

SMLS (CS04) TARGET MARKETING

- The Eight Steps

Who are your best customers? Where should your direct your marketing activities? Where and how should you allocate your advertising and promotional efforts? Target marketing provides direction for all of your sales activities, and guidance for other aspects of your overall operational planning. It helps you make the most efficient use possible out of your scarcest resources, time

and money. Target marketing helps you to understand specifically what needs to be done to reach your objectives. It is both a planning and an action tool. The process is straightforward. Plan what needs to be done, then implement the specific activities needed to turn these plans into reality.

Target marketing provides a simple, direct and effective eight-step process to help identify those segments of the market most apt to become your customers. Once identified, developing the rest of your marketing strategy becomes much easier and guides your other operational planning. The customers themselves then help to define these other aspects. Success here is not a matter of spending a lot of money or even requiring sophisticated staff. It is instead the result of careful application of some basic principles. These are principles, which a small firm or a single operating department (SBU) today can apply with sometimes even greater benefits than a larger company. A customer orientation and small size allows a clear focus on needs satisfaction and great flexibility to change when the circumstances change.

Ordering:

SMLS Workbook #CS-04, Target Marketing ~ $12.95

Volume Discount

Save over 35% ~ Order the complete SMLS Series (12 workbook topics) for only $99.95

For ordering by mail, fax, or phone, please use our printable order form

Newsletter Subscribe

Knowledge Institute in Twitter View Knowledge Institute‘s profile on LinkedIn Captain Buz's Blog Learning Series

BUZGate.org is an award-winning entrepreneurial education and resource community serving small and medium-sized businesses. Content promotes awareness and access to free government and nonprofit assistance programs and select business-to-business products and services tailored to driving venture startup, growth and profitability.

SBA Business Champion New Hampshire Business Review Award Enterprising Woman of the Year Award MSNBC\'s Site of the Week NHBR Business Excellence Award Kim Komando\'s Site of the Day

As featured in:
Wall Street Jounal Los Angeles Times Business Week Inc. Magazine WPIX News Forbes AOL Money and Finance The Adams Report Reuters Yahoo! Finance State House News Service

Thanking our Champions of Small Business Education and Development. View All

Free Sitemap Generator